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Fresh tuna and seafood at Toyosu Market Tokyo fish market

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Toyosu Market Guide

Tuna Auction · Sushi Dai · Fresh Seafood · Tokyo

Toyosu Market (豊洲市場) is the world's largest wholesale fish market — successor to the legendary Tsukiji after its 2018 relocation to a purpose-built facility on a reclaimed island in Tokyo Bay. Every day at 5:25am, the tuna auction draws bidders competing for premium bluefin tuna worth millions of yen. The outer market sushi restaurants serve the city's freshest breakfast. And the sheer scale of seafood moving through this building — 480 tons per day — makes it one of Tokyo's most extraordinary places to visit, if you know how.

Toyosu Market Quick Reference

ActivityTimeCostNotes
Tuna auction viewing5:25am (ballot only)¥2,000Apply 1 month ahead, online only
Sushi Dai breakfastOpen 5am¥3,500–¥5,5002–4 hr queue; arrive 4:30am
Uogashi Nihon-ichiOpen 6am¥1,500–¥2,500Shorter queue option
Outer market shopping7am–3pmFree entryBuilding 7; 70+ shops
Free viewing deck5am–5pmFreeNon-auction market view
teamLab Planets nearbyOpens 11am¥3,20010 min walk; book ahead

What to Do at Toyosu Market

Tuna Auction Viewing

Must-Do Experience

5:25am–5:50am (auction); arrive by 5:15am

Watching Japan's famous bluefin tuna auction from the glass observation deck is one of Tokyo's most extraordinary experiences. Massive frozen tuna — some weighing 200–300kg — are lined up in rows as licensed auctioneers rapid-fire bids using a unique hand-signal language (tegata) in a frenzied 20-minute process. The winning bids for premium New Year tuna have exceeded ¥100 million in famous cases.

Apply online at least 1 month ahead. ¥2,000 per person. Limited to 120 visitors/day in 2 groups. Auction starts 5:25am. Weekdays only — check the market holiday calendar.

Sushi Dai (寿司大)

Famous Sushi Counter

Open from 5am; arrive 4:00–4:30am for minimal wait

The most famous sushi restaurant at any market in Japan. Sushi Dai moved from Tsukiji to Toyosu and maintained its reputation for extraordinary quality and legendary queues. The omakase set (chef's choice, 10 pieces) runs ¥4,000–¥6,000 and showcases the freshest tuna, sea urchin, and seasonal fish from the market floor below. The queue regularly exceeds 3–4 hours — arrive before 4:30am if you want to eat by 6am.

Open 5am (sell-out by mid-morning). Uogashi Yokocho building, 6F. Cash only. Queue management by paper number system from 4:30am. Closed market holidays.

Uogashi Nihon-ichi (うおがし日本一)

Sushi Counter

Open from 6am; arrive by 5:30am for shorter queue

A slightly shorter wait than Sushi Dai but comparable quality. Uogashi Nihon-ichi has been a market institution since the Tsukiji era. The standing sushi bar format (tachi-gui-zushi) means faster table turnover — you stand at a counter eating fresh nigirizushi at market speed. The market set (5 pieces + miso soup) costs ¥1,500–¥2,500.

Open 6am. Uogashi Yokocho building. Typically 60–90 min wait on weekdays, shorter on weekdays outside school holidays.

Jogai Market Building 7 (江戸前場外市場)

Outer Market

Open 7am; most accessible 8am–noon

The "outer market" at Toyosu houses 70+ shops and restaurants across Building 7. Unlike Tsukiji's outdoor market, this is an indoor, climate-controlled shopping and dining arcade. You can buy fresh seafood, dried goods, tamagoyaki (rolled omelet from the famous Tsukiji vendors who relocated), and eat at multiple counters with far shorter waits than the famous sushi bars. Great for browsing kitchen goods, chopsticks, and Japanese condiments.

Open 7am–3pm (most shops). Building 7, ground floor. Free entry. Best for shopping between 8am–11am.

teamLab Planets

Nearby Attraction

Open 11am–9pm (last entry 8pm)

The world-famous immersive digital art installation is a 10-minute walk from Toyosu Market. teamLab Planets (豊洲) features rooms of infinite mirrors, luminous floating flowers, and an extraordinary koi-fish digital pond you walk through barefoot in shallow water. It is one of the most photographed experiences in Tokyo. Combining a 5am market visit with a 10am teamLab Planets booking makes for an extraordinary Tokyo morning.

Open 11am (book tickets in advance online — often sells out weeks ahead). ¥3,200 adults. 10 min walk from Toyosu Market. Yurikamome Shijomae Station or Shin-Toyosu Station.

🐟 Tokyo hotels — for early-morning Toyosu access and the best sushi breakfast in Japan

Tsukiji vs Toyosu: Which Should You Visit?

🏗 Toyosu Market

  • ✓ Tuna auction (ballot entry, 5:25am)
  • ✓ Sushi Dai and Uogashi Nihon-ichi
  • ✓ Modern, hygienic, air-conditioned
  • ✓ Near teamLab Planets
  • ✗ 25 min from central Tokyo (Yurikamome)
  • ✗ Less atmospheric, more industrial
  • ✗ Requires very early morning visit

🐠 Tsukiji Outer Market

  • ✓ Easy access (5 min from Ginza)
  • ✓ Open from 5am with many restaurants
  • ✓ Lively, outdoor, atmospheric
  • ✓ Tamagoyaki shops, kitchen goods
  • ✗ No tuna auction (moved to Toyosu)
  • ✗ Smaller, less fresh wholesale
  • ✗ More tourist-oriented now

Recommendation: Visit Toyosu for the tuna auction (book 1 month ahead) and Sushi Dai breakfast, then swing by Tsukiji Outer Market mid-morning for browsing and tamagoyaki. Both in one morning is doable — Tsukiji is 25 minutes from Toyosu by Yurikamome + subway.

Getting to Toyosu Market

  • Yurikamome Line (ゆりかもめ): From Shimbashi Station (JR/subway) to Shijomae Station — 20 minutes, ¥320. This is the most direct route and gives spectacular views of Tokyo Bay.

  • Tokyo Metro Yurakucho Line: To Toyosu Station (豊洲), then 5-minute walk. ¥170 from Ginza.

  • Taxi/rideshare: From Shimbashi or Ginza takes 15–25 minutes in early morning with light traffic. ¥1,500–¥2,500.

  • Bus: Toei Bus from Shimbashi to Toyosu Market (check Toei website for Schedule 03). ¥210.

  • Important: For the tuna auction (5:25am), most visitors use taxi from their hotel — public transport at that hour is limited but the Yurikamome first train runs from around 5:08am from Shimbashi.

Frequently Asked Questions

How do I enter the Toyosu tuna auction?

Apply via the official Toyosu Market website at least 1 month ahead. ¥2,000 per person. Lottery system — winners notified by email. 120 visitors/day maximum. Weekdays only.

What's the best sushi at Toyosu?

Sushi Dai (5am open, 3–4 hour queue) is legendary. Uogashi Nihon-ichi offers similar quality with shorter waits. Both are in the Uogashi Yokocho building.

Is it worth visiting Toyosu?

Yes if you book the tuna auction (extraordinary). For sushi breakfast without the auction, it's worth it but arrive early. Combine with teamLab Planets (10-min walk) for a full morning.

What time does Toyosu Market open?

Tuna auction at 5:25am (ballot only). Sushi restaurants open from 5am. Outer market shops from 7am. Visitor decks from 5am. Market closed Sundays and national holidays.

How is Toyosu different from Tsukiji?

Toyosu is the modern replacement for Tsukiji wholesale (moved 2018). It has the tuna auction and famous sushi bars but less atmosphere. Tsukiji outer market still has restaurants and shops in a more charming outdoor setting.

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